Starmaker Products®, skin care line for Grey’s Anatomy and Desperate Housewives, will soon be available to every day CVS shoppers, announced the company’s co-founder, Producer/Director Anson Williams, well known from his star role on Happy Days, along with partner and the line’s developer JoAnna Connell, a top Hollywood celebrity make-up artist and skin care expert. More than 6,200 CVS pharmacy stores will carry the line beginning in August.
CVS will carry three proprietary lines to include Micropearl Resurfacing™, Hollywood Hands™, and the popular Pearl Moisturizing, Anti Wrinkle Mist™.
Ms. Connell has received wide-spread recognition for her work with celebrities that have included Madonna and Tom Cruise and countless other name talent. She first developed the micronized and hydrolyzed Pearl Line in order to make her front page clientele look great on and off the screen. Created for the original Baywatch series, Starmaker products are now currently in use on numerous shows filmed domestically as well as on international sets throughout Europe, Canada and over 15 other countries.
In 2000, Connell partnered with Williams after they met on the Melrose Place set, where he was directing. The two decided to bring the original, clinically proven Starmaker line to the general consumer market.
As a result of the CVS agreement, day-to-day shoppers will now be able to enjoy the same great results experienced by some of the most famous faces in the world.
“This is a very atypical placement,” said Williams, “for a small, start-up care line to experience such rapid interest and to now have this tremendous opportunity. It’s unusual for any new line to gain such rapid consumer awareness and demand, so soon.”
“It’s an original, clinically proven product line that took off due to our association with distributor Vertical Branding. And, we’ve also been very successful with QVC,” adds Williams.
The partners project that expected combined total retail sales will average $10-15 million.
For additional information, the web site, www.starmakerproducts.com or by calling 877.732.7577. Send e-mail queries to info@starmakerproducts.com