Digital Influence Group, experts in social media marketing programs that help clients use social media to build communities with their key constituencies, announced today that Genzyme, one of the world’s foremost biotechnology companies, has selected Digital Influence Group to use social media to communicate Genzyme’s corporate social responsibility efforts. Specifically, the partnership is highlighting Genzyme’s dedication to providing medical products for patients in developing countries, its commitment to conserving natural resources and reducing its impact on the environment, and its focus on fostering a positive and productive corporate work culture.
* Digital Influence Group designed and developed an online journal for The Gaucher Initiative, a Genzyme program dedicated to aiding patients with the genetic disorder Gaucher Disease in developing countries. Genzyme Vice President of Emerging Markets Tomye Tierney will document her experiences in distributing Genzyme’s enzyme replacement therapy, Cerezyme, free of charge.
* Digital Influence Group is also conducting digital media relations with the environmentalist blogosphere, communicating Genzyme’s eco-friendly practices with prominent blogs such as Treehugger, Inhabitat and Green Wombat. The media outreach emphasized Genzyme’s commitment to environmental management, manifested in the Genzyme Center, the company’s Platinum-certified, award-winning corporate headquarters in Cambridge, Mass.
* For the second year, Genzyme has been named one of Fortune’s 100 Best Companies to Work For, and the company has consistently ranked as a top employer according to readers of Science. Digital Influence Group is bringing this recognition to the attention of influential job seeker blogs including Career Hub and Jibber Jobber, discussing survey results in which employees said Genzyme is a great place to work.
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Quotes
Bo Piela, Senior Director of Corporate Communications, Genzyme
“As experts in social media, Digital Influence Group is helping us increase our presence online and build relationships with key digital influences. Digital Influence Group’s experience and interaction with the online community allows us to engage our constituents as well as receive critical feedback.”
Marijean Lauzier, CEO, Digital Influence Group
“As a global biotechnology leader, Genzyme has an extended network of employees, partners, suppliers and patients. Social media enables Genzyme to form deeper relationships with each and every member of that network and opens up new channels of communications. With our guidance and assistance, Genzyme is now engaging in direct conversations with leading members of the online social community.”
Boilerplate Information
Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a social media marketing services agency that helps clients use social media to build communities with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Our approach, a true innovation in marketing services, blends the expertise of public relations and interactive marketing to achieve new levels of engagement and influence with targeted audiences.
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