Thermometer manufacturers in the U.S. have been able to sustain revenue growth in recent years despite the effects of continued price erosion on this mature market. Product enhancements to improve the speed and accuracy of temperature readings have increased the value proposition of thermometry devices and generated interest in more efficient temperature measurement technologies. This has contributed to higher unit shipments and helped to offset the negative effects of price erosion. Those companies that are most successful at finding innovative ways of improving performance and usability for both consumers and professionals will be well-positioned for growth in this steadily expanding market.
New analysis from Frost & Sullivan (http://www.healthcare.frost.com), U.S. Temperature Monitors Market, reveals that revenues in this market totaled $148.4 million in 2005, and can reach $208.5 million in 2012.
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Key factors aiding the growth of the U.S. temperature monitoring market include competitive pricing, enhanced thermometer performance, and technological advancements and modifications that promise greater workflow efficiency for clinical professionals. Faster temperature reading times and new user interfaces are examples of how producers have improved upon previous designs and helped motivate users to update their technology.
“As clinicians look to expand the use of less invasive technologies, companies may find new opportunities for growth within the infrared thermometry market segment,” notes Frost & Sullivan Research Analyst Michael Addison. “The rapid success of the infrared temporal artery thermometer, which takes temperature readings by simply touching the forehead, is one example of how this market segment can respond to effective innovations.”
With respect to market segments, the home consumer market, being more than twice the size of the professional market, is the dominant source of revenue growth within the total U.S. temperature monitoring market. While digital thermometers are likely to continue to drive home market revenue growth, manufacturers may be able to increase sales of premium products and infrared thermometers as consumers become more familiar with the benefits of these more advanced devices.
However, increasing price pressure is making it difficult to compete in both the professional and home retail business. Given the cost sensitivity within both markets companies must demonstrate improved performance at competitive prices. Without adequate representation of a product’s advantages, many customers may turn to less expensive product offerings as acceptable substitutes.
“With mass merchandisers and major retail chain pharmacies beginning to sell their own branded thermometers at reduced prices, traditional brand name companies are feeling pressure to become more price competitive,” says Addison. “The resulting price erosion can diminish company profits and necessitate a greater focus on increasing production efficiency and enhancing value propositions.”
Although thermometry is a mature technology, the market rewards innovation, giving visionary companies a chance to significantly alter the competitive landscape. A strong awareness of customer preference and a steadfast adherence to quality product design are two basic elements for success. It is also vital to distinguish a product’s safety, reliability, and performance in this highly saturated market.
U.S. Temperature Monitors Market is part of the Patient Monitoring Subscription. It provides an overview of the U.S. temperature monitors industry through estimates and forecasts of market revenues, unit shipments, and market share analysis, along with an in-depth discussion of market drivers, restraints, industry challenges, market strategies, and trends. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following: medical professional market for digital, infrared, and electronic predictive thermometers, as well as the home consumer market for digital and infrared thermometer technologies. Interviews are available to the press.
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