The Infoshop (http://www.the-infoshop.com/ee/55090) has announced the addition of Fuji-Keizai U.S.A., Inc.’s product Nutraceutical Ingredients Market; Innovation Strategies of Makers, Growth Opportunities and U.S. Outlook to its online catalog.
Americans continue to kill themselves with bad food, which makes them a prime (and largely untapped) target market for new ingredients that, when added to processed foods and drinks, provide added health benefits. Nutraceutical and functional food ingredients are, by definition, ingredients with human health benefits beyond basic nutrition. Nutraceutical ingredients are used in non-food supplements (e.g., tablets, soft gels, capsules). Prevention of specific chronic health conditions is the leading reasons Americans buy dietary supplements.
These ingredients are also increasingly being added to conventional or mainstream foods and beverages, where the emphasis is on improved nutrition, with a healthful diet it now promoted as a fundamental way to proactively prevent or stem the risk of disease.
The key market driver is authorization from the U.S. Food and Drug Administration (FDA) of qualified health claims for a number of ingredients when used at specific levels, so products containing these ingredients can advertise their functional benefits on the label. This FDA authorization has helped to accelerate the market and raise consumer awareness of several important ingredients - most notably, omega-3 fatty acids, dietary fiber, plant sterols and soy protein. All these ingredients are becoming established in more and more ready-to-eat foods and ready-to-drink beverages on U.S. grocery store shelves.
For more information visit http://www.the-infoshop.com/ee/55090