New Vaseline® “Skin is Amazing” Campaign Invites People to Express Their Own “Skin Vision”
Skin is amazing. Each day it performs many functions such as regulating our temperature or protecting us from the elements. It speaks volumes about us. It can reveal our heritage or communicate our emotions to the world. Now, celebrities including Minnie Driver, Hilary Duff, Kim Raver, Dave Navarro and Laila Ali are featured in a breakthrough Vaseline campaign which reveals up close and personal photographs and stories of their skin. Their images are appearing in the October issues of national magazines.
The famous people whose glowing skin stars in the Vaseline campaign lead lives that test their skin every day. Each photo displays a skin “attribute” meaningful to the celebrity. For example, Minnie Driver’s freckled skin reveals her Irish heritage, Dave Navarro’s tattoos transform his skin into a canvas to reveal a story of his life and Kim Raver’s pregnant belly demonstrates the wonder of how skin grows and grows with us.
The Vaseline “Skin is Amazing” campaign also invites people to think about their own relationship with their skin. Vaseline is asking Americans, “Do you see skin the way we do?” As a coat of armor, a touch point with the world, or maybe a map of your experiences? Consumers can log on to www.vaseline.com and enter the “Skin Vision” contest by submitting their own skin portrait – a photo of their skin in action that expresses everything their skin does for them and unique skin story. The winner will receive a trip for two to New York City for a photo session with a professional photographer and their skin portrait will appear in the next Vaseline ad in a national magazine. The contest begins September 15, 2007 and ends December 31, 2007. No purchase necessary. Void where prohibited. See www.vaseline.com/skinvisions for official rules.
Each person that enters will support the Vaseline donation to the Coalition of Skin Diseases which helps address the needs of the millions of people whose lives are affected by skin disease.
To download high resolution photos, contact Smita Reddy at smitar@mbooth.com or 212-539-3272.