Jamba Juice®, the category-defining leader in healthy blended beverages, juices and good-for-you snacks, today announced that it has launched a new breakfast test to be rolled out in New York and Los Angeles.
“Breakfast is the fastest-growing daypart in QSR, a trend which we expect to be very complementary to Jamba Juice’s current line-up of healthy blended beverages,” said Paul Coletta, senior vice president, Marketing and Brand Development of Jamba. “These new products have taken the traditional smoothie one step further, offering unique, on-the-go healthy breakfast alternatives.”
The Jamba breakfast test will feature an array of more satiating items that are considered a “meal-in-a-cup” as well as a greater emphasis on juice blends that bring it back to the roots of the smoothie chain’s business. The new products will include the first smoothies to be eaten with a spoon, an evolution from Jamba’s current menu.
Granola Toppers™, a nutritionally balanced breakfast of blended fruit, low-fat yogurt and soymilk topped with crunchy, organic granola. Flavors include Rise & Berry™ and Mango Peach Paradiso™.
Chunky Smoothies™, a blend of soymilk and non-fat yogurt with chunks of fruit and organic granola in two flavors: Morning Glory™ (strawberry, banana and peanut butter) and Jungle Jumpstart™ (açai, blueberries and bananas)
Yogurt Blends, a healthy blend of berries, nonfat yogurt and soymilk in two flavors: Sunrise Strawberry™ and Bright Eyed & Blueberry™.
Juice Blends, intriguingly refreshing blends of fresh-squeezed orange juice and other all-natural fruit juices in Tangy Citrus™, Tropical Passion™ and Sweet Sunshine™.
Freshly Squeezed Juices including Orange and Carrot Juice.
The tests will be launched with the support of outdoor, radio, and guerilla marketing tactics in both markets.
About Jamba Juice
Jamba, Inc. is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE ® stores. Founded in 1990, JAMBA JUICE is the category-defining leader in healthy blended beverages, juices, and good-for-you snacks. Today, JAMBA JUICE has more than 640 stores, of which more than 425 are company-owned and operated. For the nearest location or a complete menu including new All Fruit™ and Functional smoothies, please call: 1-866-4R-FRUIT or visit the JAMBA JUICE website at http://www.jambajuice.com.