Salon City, Inc. (OTC:SLON) announced today that it has signed Youngblood Mineral Cosmetics (www.ybskin.com), a premiere beauty industry makeup line, to a 2008 branding and advertising campaign.
Youngblood is the cosmetics choice of many top professionals and beauty conscious consumers worldwide. The natural pigment products are high-performance, water-resistant, and non-comedogenic. Their natural skin tone shades provide a healthy glow, a flawless finish, and protection from the sun with less shimmer.
According to Steven Casciola, president and CEO of Salon City, Inc., Youngblood is the first mineral cosmetics line to be featured in Salon City magazine and on SCI’s new website. “Youngblood is an example of the kind of exciting new company that conscious consumers want to learn more about,” he said. “We are pleased that Youngblood has chosen Salon City to launch their worldwide campaign, and that they want to participate with us so soon in our media buying season. This early start will allow us to begin initial branding of their unique products through our revamped website—which includes original web shows—as well as through the more traditional print advertising.”
Youngblood’s campaign bows in the December issue of Salon City magazine, scheduled to hit newsstands on 13 November. It will also be part of this fall’s launch of the all-new saloncity.com and its modernized content.
ABOUT SALON CITY, INC.
Salon City Inc., the leading media company for beauty entertainment and the first to brand the genre, publishes Salon City magazine, where Life is Beautiful(SM). It is distributed nationally by Time Warner Retail, a Time Warner Company (NYSE:TWX), and internationally by Kable Distribution Services, an AmRep company (NYSE:AXR), in 31 countries around the world.
For information about SCI, visit www.saloncity.com or email SLON’s Investor Relations Department at info@saloncity.com. Join the weekly conference call every Thursday at 4pm EST. (605/725-1900, Code: 010405)
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.